The Clermont College Library webpage can be accessed at: http://www.ucclermont.edu/library . If you are not on campus, use the 'Off Campus Access' link on the Library's website to login and validate that you are a member of the Clermont College Community.
______________________________________________________________________________________________ You can access the indexes and databases from the Library’s web page. Note some of the direct links are case-sensitive and spaces are really ‘_’s.
MarketLine (http://proxy.libraries.uc.edu/login?url=http://library.marketlineinfo.com/library/) Previously Datamonitor,MarketLine profiles offer standardized market data (including size and segmentation), competitive analysis. It has company profiles for 50,000 public and private companies, country profiles featuring key macro-economic, social, demographic and industry statistics for 215 countries.Live feed of news, comment and analysis with up-to-date with all the latest business developments.
MediaMark Research (MRI+) (http://proxy.libraries.uc.edu/login?url=http://www.mriplus.com/cgi-bin/WebObjects/mriplus.woa) Provider of magazine audience data to the advertising and marketing communities. This study surveys the demographics, product usage, and media exposure of all persons aged 18 and over in the contiguous 48 states. First time users need to register for a free account (email address and password).
Redbooks (http://proxy.libraries.uc.edu/login?url=http://www.redbooks.com/Subscriber/quickSearch.asp) The Agency Database contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel and much more.
The Clermont College Library has a variety of reference sources available in the reference collection, primarily in the HF section. Economic related sources can be found in the HB – HJ range of the reference section. Ethics related sources can be found in the BJ range.
You can find general items on marketing primarily in the HF section, on economics in the HB - HJ section, and on Ethics in the BJ section of the print collection or by performing a SUBJECT search in the University Libraries' online catalog for:
Consumer behavior Consumers Internet marketing Market segmentation Market surveys Marketing Marketing research Marketing planning Sales Target marketing
If you find no materials on your topic through a subject search, you can do KEYWORD searches using key concepts.
You may also limit your location to “Clermont”. However, be aware that this limit would eliminate electronic books and resources from the results.
