The Clermont College Library webpage can be accessed at: http://www.ucclermont.edu/library . If you are not on campus, use the 'Off Campus Access' link on the Library's website to login and validate that you are a member of the Clermont College Community.
ABI/INFORM Complete (http://proxy.libraries.uc.edu/login?url=http://proquest.umi.com/login?COPT=SU5UPTAmVkVSPTImREJTPTE5M0M@&clientId=5468) ABI/INFORM Complete is comprised of full-text business periodicals and news sources from ABI/INFORM Global, Dateline, Trade & Industry, and ABI/INFORM Archive. It covers different aspects of business information, including scholarly research, businesses traditions and trends, corporate strategies, management techniques, and competitive and product information. Some periodicals go back as far as 1912.
Hoover’s Online (http://proxy.libraries.uc.edu/login?url=http://www.hoovers.com) Hoover's Online is a database of public and private company reports and Industry studies. Search by: Company name, Ticker symbol, Keyword Person's last name. UC has access also to the Members Only sections which includes the Hoovers in-depth Company Profiles where you will find sales leads, business contacts, investment ideas, financial information and competitive intelligence information including a list of competitors.
Business Insights (http://proxy.libraries.uc.edu/login?url=http://www.bi-interactive.com) Market research reports in the areas of: eCommerce/Technology, Financial Services, Healthcare, Consumer Goods, Energy and Human Resources. Research carried out for each report is written in-house and derived from extensive primary research. The research includes the opinions of industry experts on the subject matter of the report (the average number of interviews is in excess of 100 per title).
MarketLine (http://proxy.libraries.uc.edu/login?url=http://library.marketlineinfo.com/library/) Previously Datamonitor, MarketLine profiles offer standardized market data (including size and segmentation), competitive analysis. It has company profiles for 50,000 public and private companies, country profiles featuring key macro-economic, social, demographic and industry statistics for 215 countries. Live feed of news, comment and analysis with up-to-date with all the latest business developments.
Global Market Information Database (Euromonitor) (http://proxy.libraries.uc.edu/login?url=http://www.portal.euromonitor.com) Includes sections on: Detailed market size data, country, marketing parameters, forecast data, brand and company information, business information sources, marketing profiles, and full text market analysis (100 Euromonitor market research reports, including Strategy 2000 reports International market intelligence reports, Market direction reports, and Emerging market reports).
Plunkett Research Online (http://proxy.libraries.uc.edu/login?url=http://www.plunkettresearchonline.com) Plunkett takes you directly to industry-specific research portals for the most important business sectors, from energy to e-commerce and retailing to financial services. Includes market research and trends analysis, glossaries, statistics, company profiles and contacts, and industry associations and organizations.
MediaMark Research (MRI+) (http://proxy.libraries.uc.edu/login?url=http://www.mriplus.com/) Provider of magazine audience data to the advertising and marketing communities. This study surveys the demographics, product usage, and media exposure of all persons aged 18 and over in the contiguous 48 states. First time users need to register for a free account (email address and password).
Advertising Redbooks (http://proxy.libraries.uc.edu/login?url=http://www.redbooks.com/Subscriber/quickSearch.asp) The Agency Database contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel and much more.
Statistical UNIVerse (http://proxy.libraries.uc.edu/login?url=http://web.lexis-nexis.com/statuniv/) Search an index to over 100,000 statistical publications, the most popular U.S. government reference book (Statistical Abstract), and use to access other Web sites with useful information about statistics.
Books, Reference and Media
The Clermont College Library has a variety of marketingresources available for browsing in the following areas of the reference and circulating collection; note that most of the marketing materials are in HF:
Economics
HB-HC
Commerce
HF
Finance
HG
Ethics
BJ
Science & Technology
Q
A more efficient way of searching is to perform a KEYWORD search using key concepts in the online catalog http://uclid.uc.edu/search/X. Identify an item or two that is most relevant to your topic, look at the item record, then identify the subject heading that best represents your selected concept, for example:
